It was back in September when we were still making the rounds backstage at Spring Fashion Week that fresh face Wylie Hays first peaked our interest. The LA newbie strut the runways for Alexander Wang, Proenza Schouler and Theyskens’ Theory that week, and to our delight, has returned as the face of the latter’s newly-released Spring ‘13 campaign!
Caught walking a dark hallway in a series of monochromatic ensembles, the blonde beauty can be seen looking over her shoulder at the camera, being handled this season by Belgian photographer Willy Vanderperre. Taking it a step further, the ad also sees the image of Wylie confined to the corridor’s tight space juxtaposed against a shot of the gloomy Belgian seashore, taken by Olivier Theyskens himself. “I envisioned a hip girl caught in an impersonal, slightly oppressive environment on her first day at work,” said the designer. “I also wanted to show an image of what she could have on her mind; a vast melancholic seaside shore. I like the contrast of the two world, one that is confined, hyperrealistic, and pragmatic and the other, emotional and disconnected.”
With a few standout runway shows and now a major ad campaign under her belt already, we’d say Wylie is well on her way to becoming a full-fledged star this fashion season. See the newcomer’s debut campaign for Theyskens’ Theory below and be sure to keep your eyes peeled for a Fashion Week appearance or two at next month’s New York shows!