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Through the Sands of Campaign Time

Image via WWD

With the end of the fashion runways for the season begins the campaign rumors.

Natalia Vodianova has commandeered the No. 1 spot so far, already booking Yves Saint Laurent, Givenchy, Stella McCartney, Calvin Klein perfume, Guerlain, and her very own Etam looks. Each of these fashion model pairings make sense, especially her Stella moment, since it was the only runway that she walked for the Spring 2010 season, while she sat front row for YSL.

As we’re still discussing rumors, one campaign image has actually made it’s way into reality. Ginta Lapina has been tapped to star in Derek Lam’s Spring 2010 campaign, shot by Sølve Sundsbø. “We went back to the beach, but it’s a dreamy world of cream-colored sand, highlighted by pops of color from vibrant clothing and accessories,” said creative director Doug Lloyd. With the creepy man figure in the sand, we’re hoping this is a multiple image campaign.

Meanwhile Art + Commerce reported that newer face Rasa Zukauskaite was signed for Prada, though the link seems to be down at this point. Speculate away.

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