Tom Ford's Playful Spring Campaign with Mirte Maas

Everything Tom Ford does is a surprise. He keeps his collections hush hush until a specific release date, there’s little to know about his personal life, and his ads are always a surprising standout amongst the rest of the campaigns. With the release of his Spring 2012 ad campaigns, we learn that this season is no different.

Unlike his past few campaigns that feature the sexy designer with a bombshell supermodel, Tom Ford stepped behind the camera this season to photograph Mirte Maas with Mathias Bergh. While in the past his print ads have been hot and steamy, this campaign is sweet and playful with just a mere hint of sensuality (Mathias taking a nibble at Mirte’s ankle).

The campaign launches in March (later than any of the other ads) and will only be featured in a select number of magazines (Vogue, Vanity Fair, etc.).

What do you think of Mr. Ford’s latest campaign? Should he have stuck to his usual sexual images or is this playful surprise just what the doctor ordered?

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