Trench Coat Stunner

Image via WWD

While many pregnant model moms are currently showing off their baby bumps, Gisele Bündchen isn’t one to share. Or maybe London Fog is the Photoshop culprit here.

For the new Fall ‘09 campaign, shot by Nino Muñoz, Gisele poses in a trench coat, with her bump mysteriously removed. Originally the supermodel was supposed to wear a pair of skinny jeans, but changed attire and the image was retouched to “respect her privacy,” said chief marketing officer Dari Marder. And while this campaign wasn’t the first choice for Gisele, the Iconix brand—which owns London Fog—had her pose as the face of this campaign instead.