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When Elle Met Marie Claire

In a time when magazines are failing, it’s always a thrill to hear that some are still growing. And promoting shopping.

Marie Claire just created a brand-new booklet, The New Way to Shop, which will appear in the September 2009 issue. Of course we love a good magazine, especially when it is all about shopping, but this we love even more.

Because along with insiders like Jason Wu and Tory Burch, supermodel Elle Macpherson was asked to provide recommendations on beauty, accessories, and products for the magazine’s new supplement. It will appear in 750,000 subscriber copies and 200,000 copies on newsstands, spanning 100 pages to include stores that are all over the country—not just New York. Now to just see this expand in the future…

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