During the beginning of the summer, news broke regarding Talbots’ decision to undergo a brand makeover. Though the store has long been known to clothe suburban moms, Talbots is now expanding to gain the attention of the fashion crowd, no doubt inspired in part by Michelle Obama’s stamp of approval.
And who better to help take them from suburbia to high fashion than a supermodel? Linda Evangelista signed on as the new face of the store, lending her posing skills and experience to help the Talbots change their antiquated image. The first campaign under the new regime has just been released, which captures the photography talent of Mert and Marcus, paired with Linda’s exquisite side gaze. And we have to admit…we’re almost sold.
Posted on Aug 12, 2010 in:
Campaign Watch
