Sustainable Future Fashion: Elettra Wiedemann

Going green is fabulous and fashionable!

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In this video: Elettra Wiedemann

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Sustainable Future Fashion: Elettra Wiedemann

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ELETTRA WIEDEMANN
Every time before I go on the runway I, kind of, like, blackout from nervousness, and I just, kind of, go through the runway motions. And then, all of a sudden I'm backstage again. I think it went well. I didn't fall, which is awesome. I think if this wasn't branded an eco fashion show you wouldn’t know the difference. Yves Saint Laurent did a piece, Rodarte, Rogan did a piece, Donna Karan, Ralph Lauren, Martin Margeila. Global warming is a concern of theirs, and this is a way that they can integrate that into their work. Essentially what we've done here is we've given them a set of new materials, dyes and ways of holding fabric that have less of an impact on the environment. Hemp and NGO and bamboo, these materials are really beautiful and they're really luxurious. NGO, which is a corn-based product, can easily be mistaken for silk. Derek Lam has made a dress tonight, and he had liked the fabric so much that he actually sourced it for his pret-a-porter collection, which means that that now is gonna get diffused into the marketplace.

The problem with sustainability is that nobody really understands what it is, and they don't have access to it in the market. These dresses are now gonna be shown at Barneys for three weeks in the windows display. And I think from now on we're gonna follow up every season with a bigger and better show. And hopefully more designers will sign on, and then we'll kind of expand it to accessories and shoes. I'm hoping that people get psyched about seeing this on the marketplace and they buy it when it's available. It’s been such an enlightening adventure to be part of this. Now it's kind of taken on a life of its own and it's gonna go be independent and flourish elsewhere, but at least I get to say that I was there from, you know, day one.

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